Newsletter archive

Browse through the archive of our Growth Newsletter.

Join 89,000 founders reading our Growth Newsletter each week.

Thank you! We share new playbooks in our weekly newsletter.

Oops! Something went wrong while submitting the form.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

225

November 21, 2024

How to ruin your brand with 1 tweet

Read newsletter ->

224

November 14, 2024

Identify growth opportunities with the Adjacent User Theory

Read newsletter ->

223

November 12, 2024

It’s not “what” but “where”

Read newsletter ->

222

November 7, 2024

The best "political" ad I've seen

Read newsletter ->

221

October 31, 2024

It’s about the work on your desk

Read newsletter ->

220

October 29, 2024

The art of naming your startup/product

Read newsletter ->

219

October 24, 2024

The art of competitor bashing

Read newsletter ->

218

October 22, 2024

Use conflict to make people care

Read newsletter ->

217

October 15, 2024

The horrors of horizontal tabs

Read newsletter ->

216

October 10, 2024

The Irresistible Offer Formula

Read newsletter ->

215

October 8, 2024

It’s not all about the CPM and CPC

Read newsletter ->

214

October 1, 2024

Extra-dimensional advertisements

Read newsletter ->

213

September 26, 2024

Break the Fourth Wall

Read newsletter ->

212

September 24, 2024

A cautionary advertising tale (with lessons)

Read newsletter ->

211

September 19, 2024

7 tactics AG1 uses to justify its price tag

Read newsletter ->

210

September 17, 2024

Don’t appeal to reason. Appeal to interest.

Read newsletter ->

209

September 12, 2024

The Bullseye Exercise Framework

Read newsletter ->

208

September 10, 2024

Remind customers how your product is helping them

Read newsletter ->

207

September 5, 2024

Reframe your flaws as benefits

Read newsletter ->

206

September 3, 2024

Be a little unclear and cryptic

Read newsletter ->

205

August 30, 2024

Generate hundreds of copy ideas

Read newsletter ->

204

August 22, 2024

Twisted visual. Straight line.

Read newsletter ->

203

August 15, 2024

Be candid with your flaws.

Read newsletter ->

202

August 8, 2024

Harry’s three fundamental rules for good copy

Read newsletter ->

201

August 6, 2024

Tap into relatable truths

Read newsletter ->

200

August 2, 2024

Taking advantage of a familiar interface

Read newsletter ->

199

July 25, 2024

What are you really selling?

Read newsletter ->

198

July 23, 2024

The perfect landing page checklist

Read newsletter ->

197

July 18, 2024

6 tips to improve your copywriting

Read newsletter ->

196

July 16, 2024

The seductive power of ugly ads

Read newsletter ->

195

July 11, 2024

Play the long game with soft-sell ads

Read newsletter ->

194

July 9, 2024

Three of Oatly’s insane campaigns

Read newsletter ->

193

July 2, 2024

The Toilet Paper Rule

Read newsletter ->

192

June 27, 2024

Timeless marketing lessons from print ads

Read newsletter ->

191

June 25, 2024

Control the narrative with X vs. Y ads and posts

Read newsletter ->

190

June 20, 2024

Use power words in the right order to trigger the right emotion

Read newsletter ->

189

June 18, 2024

How to write marketing emails that convert

Read newsletter ->

188

June 13, 2024

The best marketing channel for your business

Read newsletter ->

187

June 11, 2024

How to sustain interest throughout a video

Read newsletter ->

186

June 6, 2024

6 lesser-known ad remarketing strategies

Read newsletter ->

185

June 4, 2024

Convert more with your homepage

Read newsletter ->

184

May 30, 2024

Use the AIDA and 1,3,5+ Frameworks to optimize ads

Read newsletter ->

183

May 28, 2024

12 Go-to-Market Strategies (and when to use them)

Read newsletter ->

182

May 23, 2024

How Calm grows on autopilot from YouTube

Read newsletter ->

181

May 21, 2024

10 science-backed tips for customer reviews

Read newsletter ->

180

May 16, 2024

The 4 high-level ways to drive growth (and how to use them)

Read newsletter ->

179

May 14, 2024

How to generate 10+ posts for 1 idea

Read newsletter ->

178

May 9, 2024

The perfect SEO blog post checklist

Read newsletter ->

177

May 7, 2024

Business in the front 👩‍💼, party in the back 👩‍🎤

Read newsletter ->

176

May 2, 2024

Teardown of an emotionally powerful ad

Read newsletter ->

175

April 30, 2024

We don't have short attention spans. We have short consideration spans.

Read newsletter ->

174

April 25, 2024

How to actually write a strategy document

Read newsletter ->

173

April 23, 2024

Decide where to focus to move the needle: From RICE to DRICE

Read newsletter ->

172

April 17, 2024

Go extremely over the top to go viral (and make it count)

Read newsletter ->

171

April 10, 2024

Perfect the 3 Moments of Truth

Read newsletter ->

170

April 8, 2024

Don’t get AI to write emails. Get it to fill in the blanks.

Read newsletter ->

169

April 5, 2024

Lessons from two clever ad campaigns

Read newsletter ->

168

April 3, 2024

Actionable ways to get more out of your SEO articles

Read newsletter ->

167

March 29, 2024

Wallet Opening Words that increase conversions

Read newsletter ->

166

March 27, 2024

The Innovator's Dilemma that kills companies

Read newsletter ->

165

March 25, 2024

Narrow in on their Trigger Events

Read newsletter ->

164

March 19, 2024

Solve all their problems. SaaS Quick Ratio. Increase friction.

Read newsletter ->

163

March 13, 2024

Sales-to-Fulfillment Continuum. Milkshake's Job. Dynamic repurposing.

Read newsletter ->

162

March 5, 2024

Racecar Growth. Dynamic long-tail SEO. Time savings.

Read newsletter ->

161

February 27, 2024

Remote OK’s upsells. Viral promos. Optimal pricing pages.

Read newsletter ->

160

February 20, 2024

Growth Loops > Growth Hacks. Gmail’s new rules. Personalize pitches.

Read newsletter ->

159

February 13, 2024

Amazon mobile teardown. Personal researcher. Objection handling.

Read newsletter ->

158

February 6, 2024

Graceful exit points. Ad profitability. Satirize your enemy.

Read newsletter ->

157

January 30, 2024

Valentine's Day hooks. Repeatable themes. Reframe the boring.

Read newsletter ->

156

January 23, 2024

Stages of Market Sophistication. Strategy, not tactics. Hook resources.

Read newsletter ->

155

January 16, 2024

Video retention mechanisms. Psych Energy. 2x daily use gamification.

Read newsletter ->

154

January 9, 2024

Incentivize UGC. Hack through the Cold Start. 10M-view YouTube Shorts.

Read newsletter ->

153

January 2, 2024

3 creative video ads. 2.75M authentic subscribers. Barnum-style Qs.

Read newsletter ->

152

December 27, 2023

Gamify daily usage. Take back, charge more. The "Price Hike" strategy.

Read newsletter ->

151

December 19, 2023

Reverse Trials. Don't overwhelm DTC subscribers. 230k subs in 18mo.

Read newsletter ->

150

December 12, 2023

Ladder of Proof. The Opposites Game. TOFU + BOFU at the same time.

Read newsletter ->

149

December 5, 2023

Respond fast, cover fast. Don't make me think. {Clever 3rd tactic}.

Read newsletter ->

148

November 28, 2023

Weird the normal, thumbnails that increase views, and good processing fluency.

Read newsletter ->

147

November 21, 2023

Tasting awful & costing more, single opt-in, & stealing from competitors.

Read newsletter ->

146

November 15, 2023

Death to PMF, grow with free tools, and landing pages that convert.

Read newsletter ->

145

November 7, 2023

Army of creators, feed a starving crowd, and emotional journeys.

Read newsletter ->

144

October 31, 2023

"Obviously Awesome," Price Relativity, and X's algorithm.

Read newsletter ->

143

October 24, 2023

122k Followers in 8 days, Bowling-Alley Framework, Sh*tty Clickthroughs.

Read newsletter ->

142

October 17, 2023

S.C.A.R.F. your ads, viral content formula, and copywriting cheatsheet.

Read newsletter ->

141

October 10, 2023

Unfair Advantage, psycho-logic, and better annual pricing.

Read newsletter ->

140

October 3, 2023

Snapple's surprising stats, a PLG invite email, and 7 LP questions.

Read newsletter ->

139

September 27, 2023

TikTok Ads best practices, guide to buyer's guides, and "Good Strategy."

Read newsletter ->

138

September 19, 2023

Intention > attention, freebie strategies, and more memorable ads.

Read newsletter ->

137

September 12, 2023

Keyword monitoring, 5-minute favors, and proven newsletter tactics.

Read newsletter ->

136

September 6, 2023

Warren Buffet letters, market gaps, and rituals.

Read newsletter ->

135

August 29, 2023

The ultimate "growth hack," social listening, and juicy internal linking.

Read newsletter ->

134

August 22, 2023

Minimum Viable Backstory, The Von Restorff Effect, and how to go on more podcasts.

Read newsletter ->

133

August 15, 2023

Ad engagement, perceived vs actual value, and free shipping subscriptions.

Read newsletter ->

132

August 8, 2023

Ingredients of viral content, questions for experiments, and bonus offers.

Read newsletter ->

131

August 1, 2023

Unity Principle, improving paid survey responses, and Ali Abdaal's lessons for success on YouTube.

Read newsletter ->

130

July 25, 2023

Goal Gradient Effect, Content Centers of Gravity, and speaking to a pain point you know your prospects have.

Read newsletter ->

129

July 18, 2023

Sales email sequence template, Instagram hashtags + captions, and touch and taste.

Read newsletter ->

128

July 12, 2023

AI-generated glossaries, local Chevy direct mail, and a non-existent Threads strategy.

Read newsletter ->

127

July 6, 2023

SEO in an AI world, product image tests, and giving voice to an unvoiced frustration or concern.

Read newsletter ->

126

June 27, 2023

Doubling conversion rates, boosting revenue by 12-22%, and a creative pattern interruption.

Read newsletter ->

Need help running ads?

We've designed an ads agency specifically for startups.

Learn more

Newsletter archive

Join the newsletter

225

224

223

222

221

220

219

218

217

216

215

214

213

212

211

210

209

208

207

206

205

204

203

202

201

200

199

198

197

196

195

194

193

192

191

190

189

188

187

186

185

184

183

182

181

180

179

178

177

176

175

174

173

172

171

170

169

168

167

166

165

164

163

162

161

160

159

158

157

156

155

154

153

152

151

150

149

148