Work at Demand Curve

About Demand Curve

Everything we do is about one thing: helping startups grow.

But we’re doing it differently.

Most agencies are bloated, slow, and misaligned with how modern startups operate. Worse, they burn out top talent—underpaying them, burying them in meetings, and turning elite strategists into glorified button-pushers.

We’re building a first-principles agency to fix this:

• ✅ For startups: Fast-moving, high-impact execution led by true experts.
• ✅ For marketers: A place where top talent is well-paid, respected, and empowered to do their best work—without the toxic agency culture.

The Role: Growth Strategist (Paid Media)

We are looking for a senior Growth Strategist to build and lead our next pod to serve clients.

As a Growth Strategist, you will:

• ✅ Be the lead strategist and point of contact for ~10 startup clients.
• ✅ Own the end-to-end performance marketing strategy spanning paid media, creative and CRO
• ✅ Build and lead your own team. We believe every strategist should operate in their zone of genius, so you’ll have a big hand in shaping your team to complement your strengths.
• ✅ Go beyond paid media and be a true business partner to each client by helping them navigate growth forecasting, investor reporting, and budgeting—ensuring their paid acquisition strategy aligns with their business model and both short- and long-term goals.

Strategists should be the primary relationship builder with clients—not account managers who have little to no marketing experience.

If you get energy from talking to founders, building relationships, and being a true growth partner, this role is for you.

Key Responsibilities

We're looking for someone who will enjoy owning:

1. Lead Growth Strategy for Clients

• Develop and execute full-funnel, hypothesis-based paid media strategies.
• Own key performance metrics—ROAS, CAC, LTV, and more—ensuring sustainable growth.
• Identify high-impact, low-cost paid media opportunities tailored to each startup.

2. Manage & Optimize Paid Media Channels

• Oversee paid media execution across Meta, Google, TikTok, and other high-potential platforms.
• Continuously test, iterate, and optimize campaign structures, audiences, bidding strategies, and ad creative.
• Build, maintain, and communicate a clear testing roadmap for each client.
• Set conversion tracking, attribution, and analytics dashboards to ensure accurate decision-making.

3. Lead Your Growth Pod

• Build and lead a team of specialists—including (but not limited to) a media buyer, creative strategist, designer, and VA—to execute your strategy in a way that best supports your strengths.
• Provide clear creative direction and lead brainstorming for ad concepts and testing roadmap.
• Guide media buyers to ensure execution is aligned with the strategy.
• Identify process and tooling improvements to level up your team.

4. Leverage AI & New Growth Tactics

• Stay ahead of industry trends and incorporate AI-driven marketing tools into paid media growth strategies.
• Explore automation, predictive analytics, and AI-enhanced creative development.
• Constantly experiment with cutting-edge paid media strategies to drive better results.

5. Play a Key Role in Shaping the Agency

• As an early hire, help define best practices, operational workflows, and new service offerings.
• Contribute to internal hiring and training processes as we scale.
• Help shape the agency’s culture and future direction.

What Success Looks Like in This Role

• ‍‍📈 Clients see measurable improvements in CAC, LTV, and overall revenue growth, leading to increased spend through Demand Curve.
• 🧠 You become a trusted advisor—clients rely on you for strategic direction beyond paid media.
• ⚡ Campaigns are constantly improving—through creative testing, better targeting, and smart optimizations.
• 🧭 Clients always understand what we are testing, when, and why—they can rest assured we are constantly owning and improving their marketing without feeling the need to check in. They should never have to ask.
• 💰 You’re earning more as you drive growth for your clients via a profit share.
• 🎯 You feel energized and focused. You’re doing meaningful work, learning, and getting better every day.
• 🌍 You have work-life balance. You’re working in a way that feels sustainable and rewarding.

What We’re Looking For

• ‍‍✅ 5+ years in performance marketing, growth strategy, or paid media leadership. We want a leader, not just someone with ad manager proficiency.
• ✅ Deep expertise in multiple ad platforms (Meta, Google, TikTok are a must).
• ✅ Proven ability to drive results for startups or high-growth companies.
• ✅ Strong creative sensibility and taste—you don’t need to be a designer, but you should understand what makes great ads and great branding work.
• ✅ Proficiency with data and financial modeling—CAC, LTV, growth forecasting, payback, unit economics, etc.
• ✅ Experience setting up and validating tracking & attribution models.
• ✅ Ability to advise founders on growth strategy beyond just media buying.
• ✅ Conviction—we’re looking for people who are tired of subpar agency life and have some bold ideas on how to drive change.
• ✅ At least some hands-on experience (and a whole lot of curiosity) with AI-driven marketing tools.

Compensation

• Base salary: $120k-$150k
• Total compensation: $175k-200k