The Growth Guide

What is Growth?

Growth is the evolution of marketing.

Marketing has traditionally been about getting more eyeballs.

Sales was responsible for converting those eyeballs into sales.

Product was responsible for keeping people around.

Growth is the intersection of all three:

It's cross disciplinary:
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It's helping attract more of the right eyeballs.
It's helping sales close more of the right clients.
It's helping product serve their needs better.

It's about removing the blockers to the company's next stage of growth.
It's about setting up systems to make growth seamless.

Growth needs to be a core focus and principle of a company. Every founder needs to understand growth.

Only they can cause it to permeate throughout the company.

How are we qualified to teach Growth?

We're growth practitioners. Not retired marketers or educators who’ve researched but never actually gotten their hands dirty growing companies.

Our team brings expertise from leading growth at top companies like Grammarly and Webflow.

At Demand Curve, we've worked with thousands of startups across every industry (Perfect Keto, Clearbit, Zendesk, Segment to name a few), so we know exactly what growth and marketing tactics are working now.

And we run Bell Curve, our world-class agency that works with top companies like Microsoft, TechCrunch, Ancestry, Pilot, Feedly, and more.

Our average team member has over a decade of growth and marketing experience. And we have 7 current or previous founders on the team.

In short: We know growth.

This guide is what we wished we had when we began our journey in growth marketing. No fluff. Just actionable and tactical content.

What you'll learn

This is hardly a comprehensive guide to everything growth—it's a massive topic you can be a student of for life.

But it is a great starting point to build your growth engine. In this guide you'll learn:

1. Competitive Analysis: How to de-risk your strategy by auditing a competitor’s growth assets.
2. Landing pages: How to write an enticing landing page that converts visitors into customers. This also helps you determine your products unique selling features and value propositions.‍
3. Making Ads: How to write and design social ads (Facebook, Instagram, TikTok, etc). ‍
4. Onboarding: Marketing fills the bucket. Having a solid onboarding process that makes new users happy keeps the bucket from leaking. ‍
5. Running Ads: Once the bucket isn't leaking, it's time to fill it by running ads. We've run ads for dozens of clients at Bell Curve, leading to over $1B+ in revenue. It's a hyper-scalable channel if you can crack it.‍
6. Content Marketing: How to generate leads and customers organically, and to establish yourself as an industry authority. And educate your audience on the value of your product. ‍
7. A/B Tests: The first iteration of anything can be massively improved. Here's the system for getting higher conversion rates.
8. What's Next?: Now that you've got the 80/20 of growth, what do you do from there? What's the next step?

Let's get started.