The growth marketing agency

WorkOS is a developer platform that helps B2B SaaS companies ship enterprise features like SSO, directory sync, and audit logs in minutes instead of months. Backed by Lightspeed Venture Partners and used by companies like Vercel and Copy.ai.

WorkOS was spending $25-30K/month on Google but generating almost no qualified signups. Their HubSpot was messy, there was no clear sales process on the back end, and the team lacked visibility into which leads were actually worth pursuing. Spend was going out, but there was no feedback loop connecting ad performance to pipeline quality.

The problem was never spend — it was signal. WorkOS had no way to tell which leads from paid were actually qualified, so there was no way to optimize toward what mattered. By getting inside their HubSpot and building a real-time feedback loop between ad performance and pipeline quality, we could optimize for signups that actually converted — not just clicks or form fills. The twice-weekly working sessions meant we were operating as an extension of their team, not a vendor reporting from the outside.

VideoGen is a YC-backed AI video startup. Working product, working funnel, aggressive growth targets to help fill their fundraising round.  

They needed 6,000 new paying users in 90 days. But their Google Ads setup had structural issues — brand and non-brand traffic lumped together, bidding strategy throttling scale, no competitor campaigns, and no system for refreshing creative at high spend.

Scaling isn't about cranking budgets — it's about layering the right systems at the right time.

FirmPilot is a venture-backed AI marketing platform for law firms. They've raised $11.7M from Thomson Reuters Ventures, HubSpot Ventures, and Blumberg Capital. Each closed deal is worth $50-100K in annual contract value.

They were spending on paid but nothing was converting into actual sales. Leads came in but didn't close. No system connecting spend to pipeline, no clear signal on what was working or why.

When your average deal is worth $50-100K, you don't need hundreds of leads — you need the right five. The qualifying friction in the lead forms meant the sales team spent time on prospects who'd already self-identified as a fit, not chasing cold form fills. That shortened the path from lead to close, and the compounding contract economics did the rest.