Newsletter archive

Browse through the archive of our Growth Newsletter.

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125

June 20, 2023

Ads through separate pages, incentivizing newsletter shares, and the Labor Illusion effect.

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124

June 13, 2023

Specific suggestions, specific numbers, and the sold-out effect.

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123

June 6, 2023

Growth through activity, 7 social ad tips, and leveraging herd mentality.

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122

June 1, 2023

VFCA copywriting framework, 5 literary devices, and growing with swag.

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121

May 23, 2023

Getting people hooked, acknowledging people's right to choose, and sticky mobile CTAs.

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120

May 16, 2023

MrBeasts's killer CPA, cold email writing, and when not to gate your gate.

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119

May 9, 2023

Comparing and contrasting, seeking groundedness, and five psychological principles to use in marketing.

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118

May 2, 2023

Looping shorts, turning articles into Stories, and repurposing influencer viral hits.

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117

April 25, 2023

Fighting monsters, functional vs. emotional benefits, and 5 ways to repurpose event recordings.

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116

April 18, 2023

Enemies, killing unoriginal ideas with ChatGPT, and 10 conversion copywriting tips.

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115

April 12, 2023

Transformations, backlinks worth building, and how to lose $100,000.

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114

April 4, 2023

Pixar storytelling framework, getting quoted, and 5 metrics for brand performance.

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113

March 28, 2023

Cart abandonment, unconventional subscribers, and 80/20 influencer marketing.

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112

March 21, 2023

Objection Smashers, 5 questions for better messaging, and Shiny Objective Syndrome

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111

March 14, 2023

3 rules of 3, 3 questions for adopting features, and 3 things I learned from Ali Abdaal

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110

March 7, 2023

Averted gazes, TikTok growth, and gamified free trials.

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109

February 28, 2023

Emotional hooks, value prop stories, and useful ChatGPT prompts.

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108

February 22, 2023

Free invites, "so what?", and network bootstrapping.

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107

February 14, 2023

Interface Interruption, spy recruitment, and warm outreach.

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106

February 7, 2023

Viral weirdness, instant gratification, and pattern interrupts.

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105

January 31, 2023

Unsubscribe reminders, the anchoring bias, and the Google Graveyard.

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104

January 24, 2023

AI eye contact, freebies in-store, and short free trials.

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103

January 18, 2023

Ms. Norbury, warmth and competence, and luxury brands

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102

January 10, 2023

The Pratfall Effect, nailing podcast performances, and the Fashion-AI-ista.

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101

January 4, 2023

Boosting engagement with comments, propaganda and Bensi, and ChatGPT outlines

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100

December 28, 2022

Content distribution, motivating like Beyoncé, and podcast roadshows.

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099

December 20, 2022

Signaling identity, podcasting on YouTube, and the ladder of product awareness.

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098

December 13, 2022

Newsletter cross-promotions, users' goals, and fake email clicks.

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097

December 6, 2022

Un-ignorable products, ZOOM video marketing, and sniper links.

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096

November 29, 2022

Google Doc urgency, challenge networks, and robots vs humans.

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095

November 22, 2022

B2B leads, birthday retargeting, mobile search UX, and AI writers.

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094

November 15, 2022

Domain typos, engaging lurkers, and SEO back doors.

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093

November 8, 2022

Win-win relationships, delight, and zero-click content.

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092

November 1, 2022

Black Friday emails, email snoozing, and AI blog images.

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091

October 25, 2022

Black Friday, recurring revenue, and long-tail SEO.

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090

October 18, 2022

Brand differentiation, ads, and negations.

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089

October 12, 2022

SaaS demos, copywriting, checkout UX, and B2B prospecting.

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088

October 4, 2022

Product announcements, internal linking, and customer stories.

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087

September 27, 2022

Handwritten notes, Shopify's Meta integration, and influencer seeding.

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086

September 20, 2022

Rhyming in copywriting, tiered pricing, and Amazon PPC ads

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085

September 13, 2022

Storytelling, ad pages, and B2B testimonials

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084

September 7, 2022

Clever pricing tactic, backlink opportunities, and friction.

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083

August 30, 2022

DTC retention, pricing, and referral programs.

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082

August 23, 2022

Influencer copywriting, SaaS surveys, and ad creatives.

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081

August 16, 2022

Ad copy, product-market fit, and free trial conversions.

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080

August 10, 2022

CRO, TikTok, and affiliates.

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079

August 2, 2022

Direct mail automation, price anchoring, and backlinks

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078

July 26, 2022

Deliverability, pain-point SEO, and product pages.

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077

July 19, 2022

Virality, content upgrades, and SaaS conversion

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076

July 12, 2022

Product-led growth, surprises for retention, and testimonials.

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075

July 6, 2022

Popups, email copywriting, and YouTube engagement.

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074

June 29, 2022

Content strategy, a B2C ad tactic, and experiment prioritization.

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073

June 22, 2022

Big-ticket item emails, copywriting frameworks, and respectful personalization.

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072

June 15, 2022

"About" pages, product exit points, and onboarding tips.

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071

June 10, 2022

Product bundles, TikTok influencers, and the rules of experimentation.

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070

June 3, 2022

Ecom pricing psychology, webinars, and freemium/free trial models.

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069

May 24, 2022

TikTok creative briefs, Amazon SEO, and app conversion.

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068

May 18, 2022

The endowment effect, schema markups, and experiments.

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067

May 11, 2022

Word of mouth (and referrals), offboarding, and product page copywriting.

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066

May 4, 2022

Copywriting, SEO list posts, and personalization.

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065

April 27, 2022

Referral programs, copywriting, and retention tactics.

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064

April 20, 2022

Ecommerce navbars, Facebook creative testing, and pricing friction.

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063

April 12, 2022

Seeding UGC from influencers, improving pricing strategies, and cold email frameworks.

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062

April 6, 2022

Email loyalty programs, media boosts, and internal link structures.

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061

March 24, 2022

TikTok Ads, copywriting issues, and Business Score.

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060

March 11, 2022

Subscriptions plans, authentic messaging, and hiring SEOs.

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059

February 23, 2022

Browse-cart gap, visual SEO, TikTok Ads, and Twitter timing.

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058

February 8, 2022

Asset sourcing, irrelevant cross-sells, and offering discounts.

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057

January 26, 2022

DTC reviews, landing page copy, free templates, and Ahrefs trick.

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056

January 6, 2022

Dark mode ad creatives, product pages, internal links, and reducing form fields.

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055

December 17, 2021

Semantic SEO, viral cycle time, holiday product descriptions, and delivery dates.

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054

December 3, 2021

Competitor's affiliates, unique holidays, Apple Search Ads, and webinar signups.

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053

November 12, 2021

TikTok creators, creating urgency, and microsites

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052

October 29, 2021

Paid email courses, product page optimization, error message marketing, and reddit research.

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051

October 14, 2021

Facebook video ads, overriding A/B tests, thank you pages, and copywriting tools.

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050

October 2, 2021

Better testimonials, iOS 15 email metrics, and problematic SEO.

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049

September 17, 2021

Time-to-value, Facebook video ads, cart abandonment, and cold emails.

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048

September 3, 2021

Dynamic content blocks, Black Friday profitability, site speed, and influencer ROI.

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047

August 11, 2021

Zero-party data, SEO autocomplete, customer review inspiration, and 12 CRO fixes.

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046

July 31, 2021

Referral gaps, cart abandonment, instagram communities, cold email deliverability, and 10 tweets.

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045

July 16, 2021

Podcast listener conversion, dwell time, mystery and intrigue, and E-A-T.

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044

July 1, 2021

Customer onboarding, the 60% rule, earned media, and product discovery.

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043

June 17, 2021

Pricing page copy, YouTube virality, and SMS open rates.

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042

June 5, 2021

Product categories, critical email flows, and product customization.

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041

May 21, 2021

TikTok influencer marketing, cold email writing, and product pages.

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040

May 8, 2021

Growing Twitter accounts, increasing subscription LTV, and referral incentives.

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039

April 22, 2021

Engaging YouTube videos, referral timing, and finding spreadsheets.

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038

April 2, 2021

Investigative content, influencer attribution, and post-purchase emails.

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037

March 24, 2021

Surprising customers, retargeting LinkedIn audiences, and trophy keywords.

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036

March 10, 2021

Retargeting DMs, new content ranking, and influencer referral programs.

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035

March 2, 2021

TikTok Ads, blog post conversion, and optimizing landing pages.

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034

February 17, 2021

The promotions tab, reasons people search, and social proof.

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033

February 11, 2021

What users get, long-haul influencers, and double opt-in.

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032

January 29, 2021

FAQs and category pages, combining campaigns, and email subject lines.

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031

January 22, 2021

Chatbot cart recovery, early podcast traction, and newsletter sponsorships.

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030

January 8, 2021

Product viral loops, A/B test variants, and email marketing 80/20.

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029

December 17, 2020

Involuntary churn, email segmentation, COVID-19 and landing pages.

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028

December 4, 2020

Ad objectives, reducing decisions, and relatability, and hiring growth marketers.

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027

November 20, 2020

Pre-targeting, beyond open rate, competitors' customers, and Product Hunt.

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026

October 17, 2020

LinkedIn connection requests, lookalike campaigns, and header copy.

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