Growth Newsletter #130
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As many of you know, we have a Slack-based communityâa place where passionate startup founders and marketers can connect and learn from each other.
Well, we want to take it to the next level. And we need your help to make it the best growth community out there. Together, I know we can build something great.
Take 2-3 minutes to fill out this survey, and as a special thanks, you'll get access to the 300+ growth tactics we've shared in this newsletter.
Community Spotlight
News and Links
News you can use:
- Twitter is now kinda sorta known as X, I guess? Elon plans to remove all "bird" language and lean into the X branding. For now, it's a weird mishmash of both.
- TikTok launched an ad library (currently only for ads running in Europe), where you can check out ad creatives, targeting, and the number of unique users whoâve seen them. Like Metaâs ad library, itâs a useful tool for competitor research and campaign inspiration.Â
- A few highlights from recent AI news: You can now upload images to Googleâs Bard chatbot, alongside text prompts. A study from Stanford and UC Berkeley researchers pointed out a drop in ChatGPTâs output accuracy. And Meta announced that theyâre open-sourcing the code behind their LLaMA 2 large language model, so developers can use it for free.
- Lastly, instead of news you can use, how about news you canât find? Hereâs a helpful rundown of Meta and Googleâs response to Canadaâs Online News Actâwhich includes plans to remove links to the news.
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Tool we recommend: Duel*
Acquiring customers has never been harder for consumer retail brands.
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Jaclyn Crocker (ex-GM Retail & Community @ lululemon) is offering free, 1:1 sessions throughout August for brands in the DC community:
Join: Turning Customers Into Your Biggest Sales ChannelÂ
It covers:
- How brands invest in people, not ads, to reduce their CAC
- How to identify the most valuable advocates in your audience
- Successful examples from Charlotte Tilbury, Monica Vinader and more
Sessions are free throughout August only. Book now to avoid missing out.
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Something fun
From @KateBour.
