Grace Parazzoli

We asked Amanda Natividad how she built an audience of 100k+ followers on Twitter alone. Here are five takeaways.

A glossary with 120 marketing terms. Use it as a reference source whenever you’re not sure what something means.

"Growth hacking" is one of the most misunderstood terms in marketing. In this post, we bust some myths about it—and provide a better way to approach growth.

A referral program can turn your best customers into a profitable, self-running sales team. Here’s how to launch a successful one—and avoid the common pitfalls of referral marketing.

We looked for the most inspiring, creative, and effective copywriting examples we could find. Here’s the winners’ list. Add them to your swipe file for the next time you need a creativity boost.

Although you can’t hack virality, you actually have more control than you think. If you use these tactics, you’ll increase your odds of going viral.