Growth Newsletter #024

A simple technique for more search traffic:

• Find a subreddit related to your business.
• Pop the subreddit link into Ahrefs (our go-to keyword generation tool) and look for the keywords that the page ranks for.
• Take the list of keywords and use them to optimize your content.
  

Keywords that Reddit ranks for are low-competition.

Reddit has a high domain authority and frequently ranks on page one. But Reddit pages don't tend to outperform great blog posts in search results.

Now that you have a list of low-competition keywords, build superior content that actually answers the searcher’s questions.

You can eventually outrank the original Reddit thread.

If people can’t FEEL the problem your startup solves, they won’t buy.

Here’s how Muzzle uses their homepage to visualize the problem:

• Shows embarrassing notifications
• Makes them outrageously vulgar
• Points out how Muzzle puts an end to unwanted notifications during Zoom calls

See the full resolution image on Twitter here.