Your startup’s growth operating system

The lowest risk, fastest path to growing your startup. Powered by our premium content library, expert guidance, and our AI growth co-pilot.

Backed by Y Combinator
♥️
Used by 3,000+ Startups
🦄
Built by the team behind $1B+ in startup growth

♥ Loved by thousands of founders

Not so Fun fact:

55% of startups fail due to marketing problems.

AI made launching products easier than ever. Repeatably getting customers is the new battle. You either spend months trying to piece it together or gamble on hiring expensive marketers or agencies.

There’s a better way.
👇
PLATFORM

Welcome to The Growth Program 2.0

Learn and Master Growth
Get a growth curriculum tailored to your startup.
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💥
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Build & Execute
Actually implement what you learn, with no fluff.
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📈
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Expert Guidance
Coaching from the Demand Curve team, and your own AI growth co-pilot.
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🧭
🔑
💡
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💸
Hire Growth Talent

The easiest way to hire startup growth talent.

When you’re ready to scale, we’ll connect you with top agencies and growth experts vetted by the Demand Curve team.
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Member Perks
Members-only tools & resources that boost your growth advantage.
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3,000+ startups have used the Growth Program to get results like these...

Doopoll increased monthly recurring revenue by 800%
  • Consumer SaaS
Quotation mark icon
The Growth Program is phenomenal and I would 100% recommend you do it.
Testimonial author image
Marc Thomas
Founder – Doopoll
Astra increased monthly active users by 500%
  • B2B
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I’ve never experienced a training program that moved this quickly while also delivering high-impact content.
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Gil Akos
Founder – Astra
3 Leaf Tea 2x'd conversions & reduced bounces by 50+%
  • Ecommerce
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[The program] kept me on track, and gave me the confidence to implement a lot of new strategies.
Testimonial author image
Luciana Torous
Founder – 3 Leaf Tea
growth curriculum

Tailored paths and playbooks for every growth goal and challenge

A sampling of the 100+ premium playbooks you’ll unlock in the program👇

Acquisition
Build Your Acquisition Strategy

Identify the best growth channels based on your product, market, goals, and constraints.

2 hours
Get Access
Acquisition
Google Ads

Launch and scale search, display, and PMax campaigns using conversion-first strategies.

4 hours
Get Access
Acquisition
Meta Ads

Run profitable Meta ads using proven creative formats, targeting strategies, and optimization frameworks.

3 hours
Get Access
company path
Agency Path

We built one of the most in-demand agencies, generating hundreds of qualified leads every month. This path outlines the process we followed.

8 weeks
Get Access →
company path
B2B Tech Startups

Scale B2B growth across acquisition, conversion, retention, and monetization.

8 weeks
Get Access →
Retention
User Retention Strategy

Build the habits, hooks, and value loops that keep users active and paying.

2 hours
Get Access
Conversion
Build High-Performing Landing Pages

Use our proven playbooks and templates to build landing pages that convert—fast.

2 hours
Get Access
Acquisition
SEO & LLM Optimization

The old SEO playbooks are fading. Learn how to grow search traffic in an AI-first world.

3 hours
Get Access
Acquisition
Organic LinkedIn

Our members have amassed 4M+ followers using our content systems. We’ll show you how.

2.5 hours
Get Access
Acquisition
Cold Email Outreach

Most cold emails get ignored. We’ll show you how to write ones your leads are excited to reply to.

2 hours
Get Access
Conversion
Strategic Messaging & Positioning

Clarify your positioning and create messaging that makes people say, “Finally—this is what I’ve been looking for.”

1 hour
Get Access
Acquisition
Create Thumb-Stopping Ad Creatives

Make high-performing ads that stop the scroll—even if you’re not a designer.

1.5 hours
Get Access
company path
Consumer Tech Startups

Acquire and retain users through efficient customer acquisition and high-converting product flows.

8 weeks
Get Access →
company path
Education & Media Path

We built an eight-figure content business—this path shows you how.

8 weeks
Get Access →
Monetization
Monetization & Pricing Strategy

Nail your revenue strategy early to boost LTV, improve cash flow, reduce churn, and unlock sustainable, defensible growth.

2 hours
Get Access
Retention
Build Delightful Onboarding Flows

Design onboarding experiences that activate users quickly and increase long-term retention.

1.5 hours
Get Access

Tailored paths for every growth goal and challenge

A sampling of the 100+ premium playbooks you’ll unlock in the program👇

company path
B2B Tech Startups

Scale B2B growth across acquisition, conversion, retention, and monetization.

8 weeks
Get Access →
company path
Consumer Tech Startups

For consumer-facing software, platforms, and digital products. Learn how to scale customer acquisition efficiently, and build high-converting funnels that drive retention and LTV.

8 weeks
Get Access →
company path
Mobile App Startups

For mobile-first products trying to stand out in noisy, low-attention channels. Learn how to drive efficient installs at scale, build onboarding flows that hook users quickly, and create sticky product loops that drive retention and growth.

8 weeks
Get Access →
company path
Agencies & Tech-Enabled Services

We built one of the most in-demand agencies in the startup space—generating hundreds of qualified leads every month. This path shows you how we did it. Learn how to break the cycle of bad-fit clients and low lead flow by building systems that attract trust, drive demand, and position your brand to charge what you’re worth.

8 weeks
Get Access →
company path
Education & Media Startups

We built an eight-figure content business—this path shows you how. Learn how to grow your audience, monetize your expertise, and scale through unignorable launches and evergreen conversion systems.

8 weeks
Get Access →
company path
Marketplaces (Coming Soon)

We built an eight-figure content business—this path shows you how. Learn how to grow your audience, monetize your expertise, and scale through unignorable launches and evergreen conversion systems.

8 weeks
Get Access →

Tactical playbooks for to acquire customers at scale

A sampling of the 100+ premium playbooks you’ll unlock in the program👇

Acquisition
Build Your Acquisition Strategy

Identify the best growth channels based on your product, market, goals, and constraints.

2 hours
Get Access
Acquisition
Google Ads

Launch and scale search, display, and PMax campaigns using conversion-first strategies.

4 hours
Get Access
Acquisition
Meta Ads

Run profitable Meta ads using proven creative formats, targeting strategies, and optimization frameworks.

3 hours
Get Access
Acquisition
LinkedIn Ads

Target decision-makers and drive high-value B2B leads with LinkedIn ads.

1.5 hours
Get Access
Acquisition
Apple Search Ads

Capture App Store demand with laser-targeted campaigns that convert high-intent users.

1 hour
Get Access
Acquisition
Influencer Marketing

Tap into trust and reach by partnering with creators—even before you have an audience of your own.

2 hours
Get Access
Acquisition
Content Marketing

While others chase volume with low-quality AI content, you’ll learn to publish less and drive more traffic, trust, and conversions.

3 hours
Get Access
Acquisition
SEO & LLM Optimization

The old SEO playbooks are fading. Learn how to grow search traffic in an AI-first world.

3 hours
Get Access
Acquisition
Organic LinkedIn

Our members have amassed 4M+ followers using our content systems. We’ll show you how.

2.5 hours
Get Access
Acquisition
Cold Email Outreach

Most cold emails get ignored. We’ll show you how to write ones your leads are excited to reply to.

2 hours
Get Access
Acquisition
Product Virality

Design viral loops and referral mechanics that turn users into your best growth engine.

2 hours
Get Access
Acquisition
Create Thumb-Stopping Ad Creatives

Make high-performing ads that stop the scroll—even if you’re not a designer.

1.5 hours
Get Access
Acquisition
Analytics & Measurement

Know what’s working, what’s wasting budget, and how to double down with confidence.

2 hours
Get Access
Acquisition
Engineer Your Product for Growth

You don’t control channels—but you can shape your product to unlock them.

1 hour
Get Access
Acquisition
Sales For Startup Founders

Learn how to run effective sales calls, handle objections, and close deals—without feeling pushy or unnatural.

3 hours
Get Access
Acquisition
Build a “Growth Engine” That Scales

Stop guessing, grinding, and hoping. Start building a system that produces repeatable, scalable growth.

2 hours
Get Access

Tailored playbooks to convert users into customers

A sampling of the 100+ premium playbooks you’ll unlock in the program👇

Conversion
Build High-Performing Landing Pages

Use our proven playbooks and templates to build landing pages that convert—fast.

2 hours
Get Access
Conversion
Copywriting Essentials

Write headlines, product copy, and CTAs that convert across landing pages, ads, and onboarding.

1.5 hours
Get Access
Conversion
Strategic Messaging & Positioning

Clarify your positioning and create messaging that makes people say, “Finally—this is what I’ve been looking for.”

1 hour
Get Access
Conversion
Your Brand is a Growth Lever

Brand is your most overlooked growth multiplier—amplifying every effort across acquisition, conversion, and monetization.

30 minutes
Get Access
Conversion
Build Your Experimentation System

Build a system for testing your way to growth—across acquisition, conversion, retention, and pricing.

3 hours
Get Access
Conversion
Conversion Research Tools

We’ll show you our go-to methods to get inside your users’ heads and uncover the friction points holding them back from converting.

30 minutes
Get Access
Conversion
CRO & A/B Testing

Learn how to build, prioritize, and launch A/B tests that actually move the needle.

3 hours
Get Access
Conversion
Steal Like an Artist

Nearly every growth problem you’ll face has already been solved. You just need to know where to look—we’ll show you how.

30 minutes
Get Access
Monetization
The Pricing Strategy “Trifecta”

Learn how top companies maximize revenue while making customers feel great about paying (and staying).

1 hour
Get Access
Monetization
Turn Your Revenue Model into a Growth Lever

Design a model that not only increases LTV—but also amplifies acquisition, conversion, and retention.

30 minutes
Get Access
Monetization
Profit Boosters

Advanced pricing tactics that reduce payback period and increase LTV.

30 minutes
Get Access
Monetization
Monetization & Pricing Strategy

Nail your revenue strategy early to boost LTV, improve cash flow, reduce churn, and unlock sustainable, defensible growth.

2 hours
Get Access
Retention
Build Delightful Onboarding Flows

Design onboarding experiences that activate users quickly and increase long-term retention.

1.5 hours
Get Access
Retention
Lifecycle Email

Convert, engage, and retain users with emails crafted for every stage of the customer journey.

2 hours
Get Access
Retention
How to Measure Product-Market Fit

Learn the signals, metrics, and benchmarks top teams use to evaluate PMF.

1 hour
Get Access
Retention
User Retention Strategy

Build the habits, hooks, and value loops that keep users active and paying.

2 hours
Get Access

Thousands of startup founders and marketers have joined Demand Curve to get traction and scale revenue.

Here’s what they’re saying:

We landed two big meetings using their cold outreach strategy — while we were still in the course.
– Wayne Anderson
Co-Founder, SmartAlto
You learn the tactics DC uses to grow their clients. When I wrote the growth book, Traction, I hoped someone would build a course like this.
– Justin Mares
Founder, Kettle & Fire
This is the team you want to learn growth from. They know every channel and every tactic. And they know how to scale efficiently.
– Elie Schoppik
Education, Anthropic
I've learned so much as a new marketer that probably would have taken at least a few months and considerable stress. The confidence boost I have now when running campaigns and publishing projects is unparalleled.
– Brent Jensen
Growth, Hopper
The DC course might be the most valuable thing I've done for my career. The course allows you to tailor your experience to serve the needs of your business, and every project you do contributes to growth in a direct way.
– Candace Kim
Marketing, Scanwell
The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
– Alex Kracov
Founder, Dock

There’s a better way to grow your startup

THE NEW WAY
💥 Demand Curve 💥
  • Cost
    $995/year (or $295/quarter)
  • Time-to-value
    Day one. Your path tells you what to do. Our playbooks show you how.
  • Risk
    Low. Proven tactics and expert guidance mean you don’t waste time or money.
  • Long-term benefit
    Build a scalable engine—and level up your team’s growth skills for the long run.
THE OLD WAY
Agency or Freelancer
  • Cost
    $5,000+ per month. Even junior hires aren’t cheap.
  • Time-to-value
    3+ months just to vet and onboard.
  • Risk
    High. A bad hire puts you back at square one with nothing to show for it.
  • Long-term benefit
    Limited. Even if it works, you’re still dependent on someone else to drive growth.
Courses
  • Cost
    $100–$2,000. But your time is the real cost.
  • Time-to-value
    Slow. Weeks of learning—very little doing.
  • Risk
    High. Generic advice, zero personalization, and no way to know if you’re on the right track.
  • Long-term benefit
    You might learn something. But actual results are rare.
WHY We built demand curve

“The traditional paths to growth were broken.”

Our team has spent years leading growth at successful startups and working with hundreds more through our agency. Over time, we noticed a clear pattern: most founders don’t struggle because they lack intelligence or hustle.

They struggle because the traditional paths to growth are broken.

Hiring elite marketers or agencies isn’t in the cards for most early-stage startups. That leaves one option—trying to figure it out alone. And that’s a very risky road to go down.

You might think startups with budget would have it easier. But it turns out there are very few people with the rare mix of strategic and tactical know-how to drive early-stage growth.

That’s why we built Demand Curve—to offer startups a better path.

– Justin Setzer
Founder, Demand Curve

Is the Growth Program right for you?

The Growth Program has helped 3,000+ consumer and B2B tech companies gain traction and build scalable growth engines. Whether you’re stuck trying to get your first customers or pushing to break through to the next stage, this was built for you.

You're a fit if...

  • You’ve launched a product, but no one’s showing up

  • You’re stuck in analysis paralysis — second-guessing every move and avoiding execution

  • You’re doing a million things, but have no idea what’s actually working

  • You’ve hit a wall, and no matter how hard you push, the needle just won’t move

  • You’re an experienced marketer, back in the startup trenches — and realizing you need to rebuild your tactical edge

  • You don’t have a marketing background (or budget for a $10K/month hire) but you know growth has to start with you

  • You want to build growth in-house and empower your team with systems they can run.

Who's not a fit?

  • You’d rather outsource growth than lead it yourself

  • You’re looking to land a job, not scale a startup

  • You want high-level theory instead of tactical execution

  • You’re a late-stage company with a fully scaled growth engine

SIMPLE, FLEXIBLE MEMBERSHIPS

Choose your plan

Tactical playbooks, personalized growth plans, and expert guidance. Trusted by 3,000+ startups.
💡 Early access pricing
Core Plan

$995

$495
/ year
(or $150 / quarter)
Join the waitlist
(only 250 slots available)

Learn growth and build a scalable engine, guided by your AI Growth Co-Pilot.

  • Full Startup Growth Curriculum
    50+ strategic and tactical playbooks covering every aspect of startup growth.
  • AI Growth Co-Pilot
    Get strategic guidance, tactical feedback, and a clear plan forward. Ask anything from “How do I price my product?” to “What channel should I focus on first?”
  • Company-Specific Growth Paths
    Step-by-step strategies and roadmaps tailored to your unique business and goals.
  • Projects and Recipes
    We don’t just tell you what to do, we guide you through the exact execution.
  • The Vault
    Never run out of growth ideas with 400+ tested tactics and 200+ proven ad concepts.
  • Cheat Sheets and Templates
    Proven assets to help you hit the ground running.
  • Talent Collective
    When you’re ready to scale, we’ll help you hire from our vetted collective of startup growth experts.
  • Additional Member Perks
    Exclusive discounts on our top picks for growth tools, vendors, resources and more.
💡 Early access pricing
VIP Plan

$3,000

$2,250

/ month
😎 Join the VIP Waitlist
(only 10 slots available)

Accelerate growth with 1:1 coaching and mentorship from the Demand Curve team.

  • 1:1 Strategy Calls
    Get personal coaching from Demand Curve’s CEO or Chief Growth Officer to accelerate your growth.
  • Project Reviews
    In-depth audits and teardowns of your funnel, channels, messaging and more.
  • Growth Strategy Review
    Your coach will help you refine your growth strategy and execute.
  • Guided Onboarding Call
    Meet your coach, go deeper on your goals, and get oriented in the program.
Plus everything in the core plan:
  • Full Startup Growth Curriculum
  • AI Growth Co-Pilot
  • Projects and Recipes
  • 200+ Templates & Swipe Files
  • And all other Core features
Guarantee icon

Growth Program Guarantee

You have 7 days to assess if this program is for you. If you want a refund before the 7 days are up, you'll get one. No questions asked.

FAQs

Everything you need to know.

What is Demand Curve (Growth Program 2.0)?

Demand Curve’s Growth Program 2.0 is a modern growth platform that helps startups build and scale their entire growth engine—from acquisition, conversion, monetization, and beyond.

If you're leading growth for your startup, our strategy playbooks help you define the right growth model, align your “five pillars of growth” (if there’s any secret to growth, this is it), and build a prioritized roadmap of what to build and when. Then, you'll follow our step-by-step projects and recipes that show you exactly how to build, test, and optimize everything from acquisition channels to landing pages, onboarding flows, and more.

If you're supporting growth at a startup, the program is your on-demand toolkit. It helps you learn quickly, solve real problems, and ship faster without having to Google your way through it or waste countless hours trying to figure things out from scratch.

Whether you're looking to level up your growth knowledge or build your company’s entire growth system, the program gives you the guidance, structure, and tools to do it without hiring expensive experts or going it alone.

What topics are covered in the program?

The program includes 50+ strategic and tactical playbooks across every major aspect of startup growth—plus even more step-by-step projects, templates, and cheat sheets to help you move faster without the guesswork.

You’ll learn how to craft your growth strategy, identify and prioritize acquisition channels, and build high-converting funnels that scale. Topics span positioning, brand strategy, paid acquisition, conversion flows, pricing, monetization, and more.

We cover dozens of the most effective acquisition channels and all major “growth motions” (paid, content, sales, PLG). Basically, however your startup needs to grow—we’ve got it covered.

As far as we know, this is the most comprehensive and tactical startup growth education program on the planet.

How much time should I plan to spend in the program?

The program and our membership plans are designed for flexibility. You can use it how and when you need it.

If you're joining to solve a specific growth problem, you'll get value immediately—most playbooks and projects are built to help you ship in a matter of hours. From there, think of the program as your on-demand growth resource. Pop back in whenever you need support tackling the next challenge.

If you're a founder or growth leader using the program to guide your company’s entire growth engine, time investment will vary. Some dedicate a few hours a week. Others treat it like a sprint, going deep for 10–20 hours when growth is the top priority.

No matter your pace, the program is built to meet you where you are.

How is this better than courses or hiring agencies/full-time employees?

Startups are already dealt a tough hand. You're building from scratch, competing with well-funded incumbents, and trying to break through in an overwhelming sea of noise.

When it comes to growth, most early-stage teams are stuck between two not-so-great options. You can try to do it yourself—Googling your way through it, piecing together conflicting advice, and burning weeks or months figuring things out through trial and error. Or you can hire a growth agency or full-time expert, which is expensive, time-consuming to vet, and still hit-or-miss in results.

Demand Curve gives you a better third option.

We combine expert guidance—via our AI Growth Copilot or one-on-one coaching from our leadership team—with the exact playbooks and tactics we’ve used to help hundreds of the fastest-growing startups. You’ll get a fully structured growth curriculum tailored to your company type, paired with step-by-step projects and templates that show you exactly how to execute.

You get the clarity and strategic depth of hiring experts, without the cost. And unlike courses or content alone, we don’t just tell you what you could do. We show you what you should do, and just as importantly, exactly how to do it.

I already purchased the original Growth Program. Do I get access to Growth Program 2.0?

Yes.

If you purchased the original Growth Program, you’ll get access to Growth Program 2.0 at no additional cost. This includes the new platform, updated curriculum, and your full company-specific learning path. Everything you had access to before is now improved and expanded.

Some premium features, such as the AI Growth Copilot and one-on-one coaching, are part of our new subscription plans and not included by default. However, discounts are available for those features if you're interested.

Just email us at help@demandcurve.com, and we’ll make sure you’re taken care of.

Join 90,000+ founders getting weekly insights that actually help them grow.

Every week, we break down what’s actually working in growth and send the exact tactics top startups are using.

I open and read every email that Demand Curve sends. The content is advanced and teaches something novel and useful in each issue.
– Hiten Shah
Co-Founder, Nira