Your startup’s growth operating system
The lowest risk, fastest path to growing your startup. Powered by our premium content library, expert guidance, and our AI growth co-pilot.
♥ Loved by thousands of founders


55% of startups fail due to marketing problems.
AI made launching products easier than ever. Repeatably getting customers is the new battle. You either spend months trying to piece it together or gamble on hiring expensive marketers or agencies.
There’s a better way.
👇
Welcome to The Growth Program 2.0
Learn and Master Growth
Build & Execute
Expert Guidance
Hire Growth Talent
The easiest way to hire startup growth talent.
Member Perks
3,000+ startups have used the Growth Program to get results like these...
Doopoll increased monthly recurring revenue by 800%
- Consumer SaaS

Astra increased monthly active users by 500%
- B2B

3 Leaf Tea 2x'd conversions & reduced bounces by 50+%
- Ecommerce
Tailored paths and playbooks for every growth goal and challenge
A sampling of the 100+ premium playbooks you’ll unlock in the program👇
Build Your Acquisition Strategy
Identify the best growth channels based on your product, market, goals, and constraints.
Google Ads
Launch and scale search, display, and PMax campaigns using conversion-first strategies.
Meta Ads
Run profitable Meta ads using proven creative formats, targeting strategies, and optimization frameworks.
Agency Path
We built one of the most in-demand agencies, generating hundreds of qualified leads every month. This path outlines the process we followed.
B2B Tech Startups
Scale B2B growth across acquisition, conversion, retention, and monetization.
User Retention Strategy
Build the habits, hooks, and value loops that keep users active and paying.
Build High-Performing Landing Pages
Use our proven playbooks and templates to build landing pages that convert—fast.
SEO & LLM Optimization
The old SEO playbooks are fading. Learn how to grow search traffic in an AI-first world.
Organic LinkedIn
Our members have amassed 4M+ followers using our content systems. We’ll show you how.
Cold Email Outreach
Most cold emails get ignored. We’ll show you how to write ones your leads are excited to reply to.
Strategic Messaging & Positioning
Clarify your positioning and create messaging that makes people say, “Finally—this is what I’ve been looking for.”
Create Thumb-Stopping Ad Creatives
Make high-performing ads that stop the scroll—even if you’re not a designer.
Consumer Tech Startups
Acquire and retain users through efficient customer acquisition and high-converting product flows.
Education & Media Path
We built an eight-figure content business—this path shows you how.
Monetization & Pricing Strategy
Nail your revenue strategy early to boost LTV, improve cash flow, reduce churn, and unlock sustainable, defensible growth.
Build Delightful Onboarding Flows
Design onboarding experiences that activate users quickly and increase long-term retention.
Tailored paths for every growth goal and challenge
A sampling of the 100+ premium playbooks you’ll unlock in the program👇
B2B Tech Startups
Scale B2B growth across acquisition, conversion, retention, and monetization.
Consumer Tech Startups
For consumer-facing software, platforms, and digital products. Learn how to scale customer acquisition efficiently, and build high-converting funnels that drive retention and LTV.
Mobile App Startups
For mobile-first products trying to stand out in noisy, low-attention channels. Learn how to drive efficient installs at scale, build onboarding flows that hook users quickly, and create sticky product loops that drive retention and growth.
Agencies & Tech-Enabled Services
We built one of the most in-demand agencies in the startup space—generating hundreds of qualified leads every month. This path shows you how we did it. Learn how to break the cycle of bad-fit clients and low lead flow by building systems that attract trust, drive demand, and position your brand to charge what you’re worth.
Education & Media Startups
We built an eight-figure content business—this path shows you how. Learn how to grow your audience, monetize your expertise, and scale through unignorable launches and evergreen conversion systems.
Marketplaces (Coming Soon)
We built an eight-figure content business—this path shows you how. Learn how to grow your audience, monetize your expertise, and scale through unignorable launches and evergreen conversion systems.
Tactical playbooks for to acquire customers at scale
A sampling of the 100+ premium playbooks you’ll unlock in the program👇
Build Your Acquisition Strategy
Identify the best growth channels based on your product, market, goals, and constraints.
Google Ads
Launch and scale search, display, and PMax campaigns using conversion-first strategies.
Meta Ads
Run profitable Meta ads using proven creative formats, targeting strategies, and optimization frameworks.
LinkedIn Ads
Target decision-makers and drive high-value B2B leads with LinkedIn ads.
Apple Search Ads
Capture App Store demand with laser-targeted campaigns that convert high-intent users.
Influencer Marketing
Tap into trust and reach by partnering with creators—even before you have an audience of your own.
Content Marketing
While others chase volume with low-quality AI content, you’ll learn to publish less and drive more traffic, trust, and conversions.
SEO & LLM Optimization
The old SEO playbooks are fading. Learn how to grow search traffic in an AI-first world.
Organic LinkedIn
Our members have amassed 4M+ followers using our content systems. We’ll show you how.
Cold Email Outreach
Most cold emails get ignored. We’ll show you how to write ones your leads are excited to reply to.
Product Virality
Design viral loops and referral mechanics that turn users into your best growth engine.
Create Thumb-Stopping Ad Creatives
Make high-performing ads that stop the scroll—even if you’re not a designer.
Analytics & Measurement
Know what’s working, what’s wasting budget, and how to double down with confidence.
Engineer Your Product for Growth
You don’t control channels—but you can shape your product to unlock them.
Sales For Startup Founders
Learn how to run effective sales calls, handle objections, and close deals—without feeling pushy or unnatural.
Build a “Growth Engine” That Scales
Stop guessing, grinding, and hoping. Start building a system that produces repeatable, scalable growth.
Tailored playbooks to convert users into customers
A sampling of the 100+ premium playbooks you’ll unlock in the program👇
Build High-Performing Landing Pages
Use our proven playbooks and templates to build landing pages that convert—fast.
Copywriting Essentials
Write headlines, product copy, and CTAs that convert across landing pages, ads, and onboarding.
Strategic Messaging & Positioning
Clarify your positioning and create messaging that makes people say, “Finally—this is what I’ve been looking for.”
Your Brand is a Growth Lever
Brand is your most overlooked growth multiplier—amplifying every effort across acquisition, conversion, and monetization.
Build Your Experimentation System
Build a system for testing your way to growth—across acquisition, conversion, retention, and pricing.
Conversion Research Tools
We’ll show you our go-to methods to get inside your users’ heads and uncover the friction points holding them back from converting.
CRO & A/B Testing
Learn how to build, prioritize, and launch A/B tests that actually move the needle.
Steal Like an Artist
Nearly every growth problem you’ll face has already been solved. You just need to know where to look—we’ll show you how.
The Pricing Strategy “Trifecta”
Learn how top companies maximize revenue while making customers feel great about paying (and staying).
Turn Your Revenue Model into a Growth Lever
Design a model that not only increases LTV—but also amplifies acquisition, conversion, and retention.
Profit Boosters
Advanced pricing tactics that reduce payback period and increase LTV.
Monetization & Pricing Strategy
Nail your revenue strategy early to boost LTV, improve cash flow, reduce churn, and unlock sustainable, defensible growth.
Build Delightful Onboarding Flows
Design onboarding experiences that activate users quickly and increase long-term retention.
Lifecycle Email
Convert, engage, and retain users with emails crafted for every stage of the customer journey.
How to Measure Product-Market Fit
Learn the signals, metrics, and benchmarks top teams use to evaluate PMF.
User Retention Strategy
Build the habits, hooks, and value loops that keep users active and paying.
Thousands of startup founders and marketers have joined Demand Curve to get traction and scale revenue.
Here’s what they’re saying:






There’s a better way to grow your startup
💥 Demand Curve 💥
- Cost$995/year (or $295/quarter)
- Time-to-valueDay one. Your path tells you what to do. Our playbooks show you how.
- RiskLow. Proven tactics and expert guidance mean you don’t waste time or money.
- Long-term benefitBuild a scalable engine—and level up your team’s growth skills for the long run.
Agency or Freelancer
- Cost$5,000+ per month. Even junior hires aren’t cheap.
- Time-to-value3+ months just to vet and onboard.
- RiskHigh. A bad hire puts you back at square one with nothing to show for it.
- Long-term benefitLimited. Even if it works, you’re still dependent on someone else to drive growth.
Courses
- Cost$100–$2,000. But your time is the real cost.
- Time-to-valueSlow. Weeks of learning—very little doing.
- RiskHigh. Generic advice, zero personalization, and no way to know if you’re on the right track.
- Long-term benefitYou might learn something. But actual results are rare.
“The traditional paths to growth were broken.”
Our team has spent years leading growth at successful startups and working with hundreds more through our agency. Over time, we noticed a clear pattern: most founders don’t struggle because they lack intelligence or hustle.
They struggle because the traditional paths to growth are broken.
Hiring elite marketers or agencies isn’t in the cards for most early-stage startups. That leaves one option—trying to figure it out alone. And that’s a very risky road to go down.
You might think startups with budget would have it easier. But it turns out there are very few people with the rare mix of strategic and tactical know-how to drive early-stage growth.
That’s why we built Demand Curve—to offer startups a better path.
– Justin Setzer

Is the Growth Program right for you?
The Growth Program has helped 3,000+ consumer and B2B tech companies gain traction and build scalable growth engines. Whether you’re stuck trying to get your first customers or pushing to break through to the next stage, this was built for you.
You're a fit if...
You’ve launched a product, but no one’s showing up
You’re stuck in analysis paralysis — second-guessing every move and avoiding execution
You’re doing a million things, but have no idea what’s actually working
You’ve hit a wall, and no matter how hard you push, the needle just won’t move
You’re an experienced marketer, back in the startup trenches — and realizing you need to rebuild your tactical edge
You don’t have a marketing background (or budget for a $10K/month hire) but you know growth has to start with you
You want to build growth in-house and empower your team with systems they can run.
Who's not a fit?
You’d rather outsource growth than lead it yourself
You’re looking to land a job, not scale a startup
You want high-level theory instead of tactical execution
You’re a late-stage company with a fully scaled growth engine
Choose your plan
Core Plan
$995
$495
Learn growth and build a scalable engine, guided by your AI Growth Co-Pilot.
- Full Startup Growth Curriculum50+ strategic and tactical playbooks covering every aspect of startup growth.
- AI Growth Co-PilotGet strategic guidance, tactical feedback, and a clear plan forward. Ask anything from “How do I price my product?” to “What channel should I focus on first?”
- Company-Specific Growth PathsStep-by-step strategies and roadmaps tailored to your unique business and goals.
- Projects and RecipesWe don’t just tell you what to do, we guide you through the exact execution.
- The VaultNever run out of growth ideas with 400+ tested tactics and 200+ proven ad concepts.
- Cheat Sheets and TemplatesProven assets to help you hit the ground running.
- Talent CollectiveWhen you’re ready to scale, we’ll help you hire from our vetted collective of startup growth experts.
- Additional Member PerksExclusive discounts on our top picks for growth tools, vendors, resources and more.
VIP Plan
$3,000
$2,250
Accelerate growth with 1:1 coaching and mentorship from the Demand Curve team.
- 1:1 Strategy CallsGet personal coaching from Demand Curve’s CEO or Chief Growth Officer to accelerate your growth.
- Project ReviewsIn-depth audits and teardowns of your funnel, channels, messaging and more.
- Growth Strategy ReviewYour coach will help you refine your growth strategy and execute.
- Guided Onboarding CallMeet your coach, go deeper on your goals, and get oriented in the program.
- Full Startup Growth Curriculum
- AI Growth Co-Pilot
- Projects and Recipes
- 200+ Templates & Swipe Files
- And all other Core features

Growth Program Guarantee
You have 7 days to assess if this program is for you. If you want a refund before the 7 days are up, you'll get one. No questions asked.
FAQs
Everything you need to know.
What is Demand Curve (Growth Program 2.0)?
Demand Curve’s Growth Program 2.0 is a modern growth platform that helps startups build and scale their entire growth engine—from acquisition, conversion, monetization, and beyond.
If you're leading growth for your startup, our strategy playbooks help you define the right growth model, align your “five pillars of growth” (if there’s any secret to growth, this is it), and build a prioritized roadmap of what to build and when. Then, you'll follow our step-by-step projects and recipes that show you exactly how to build, test, and optimize everything from acquisition channels to landing pages, onboarding flows, and more.
If you're supporting growth at a startup, the program is your on-demand toolkit. It helps you learn quickly, solve real problems, and ship faster without having to Google your way through it or waste countless hours trying to figure things out from scratch.
Whether you're looking to level up your growth knowledge or build your company’s entire growth system, the program gives you the guidance, structure, and tools to do it without hiring expensive experts or going it alone.
What topics are covered in the program?
The program includes 50+ strategic and tactical playbooks across every major aspect of startup growth—plus even more step-by-step projects, templates, and cheat sheets to help you move faster without the guesswork.
You’ll learn how to craft your growth strategy, identify and prioritize acquisition channels, and build high-converting funnels that scale. Topics span positioning, brand strategy, paid acquisition, conversion flows, pricing, monetization, and more.
We cover dozens of the most effective acquisition channels and all major “growth motions” (paid, content, sales, PLG). Basically, however your startup needs to grow—we’ve got it covered.
As far as we know, this is the most comprehensive and tactical startup growth education program on the planet.
How much time should I plan to spend in the program?
The program and our membership plans are designed for flexibility. You can use it how and when you need it.
If you're joining to solve a specific growth problem, you'll get value immediately—most playbooks and projects are built to help you ship in a matter of hours. From there, think of the program as your on-demand growth resource. Pop back in whenever you need support tackling the next challenge.
If you're a founder or growth leader using the program to guide your company’s entire growth engine, time investment will vary. Some dedicate a few hours a week. Others treat it like a sprint, going deep for 10–20 hours when growth is the top priority.
No matter your pace, the program is built to meet you where you are.
How is this better than courses or hiring agencies/full-time employees?
Startups are already dealt a tough hand. You're building from scratch, competing with well-funded incumbents, and trying to break through in an overwhelming sea of noise.
When it comes to growth, most early-stage teams are stuck between two not-so-great options. You can try to do it yourself—Googling your way through it, piecing together conflicting advice, and burning weeks or months figuring things out through trial and error. Or you can hire a growth agency or full-time expert, which is expensive, time-consuming to vet, and still hit-or-miss in results.
Demand Curve gives you a better third option.
We combine expert guidance—via our AI Growth Copilot or one-on-one coaching from our leadership team—with the exact playbooks and tactics we’ve used to help hundreds of the fastest-growing startups. You’ll get a fully structured growth curriculum tailored to your company type, paired with step-by-step projects and templates that show you exactly how to execute.
You get the clarity and strategic depth of hiring experts, without the cost. And unlike courses or content alone, we don’t just tell you what you could do. We show you what you should do, and just as importantly, exactly how to do it.
I already purchased the original Growth Program. Do I get access to Growth Program 2.0?
Yes.
If you purchased the original Growth Program, you’ll get access to Growth Program 2.0 at no additional cost. This includes the new platform, updated curriculum, and your full company-specific learning path. Everything you had access to before is now improved and expanded.
Some premium features, such as the AI Growth Copilot and one-on-one coaching, are part of our new subscription plans and not included by default. However, discounts are available for those features if you're interested.
Just email us at help@demandcurve.com, and we’ll make sure you’re taken care of.
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