Where entrepreneurs build UNIGNORABLE personal brands

We call this the “cold start” problem. How can you build an audience if you're publishing content to an audience of zero (ok, fine, maybe an audience of 1 – thanks, Mom!)? 

It can feel like an insurmountable barrier. And for many new creators, it is.

But that’s the beauty of UNIGNORABLE. You’re not just learning how to build an audience. Your cohort peers will also be your first fans. You’ll be there to engage with and share each other’s content. You’ll have a built-in hype team from day one. 

We'll also help you identify your audience and topic and teach you how to create unignorable, intention-building content for them.

The next cohort will start on January 20th, 2025. We will invite you to the community on the 17th to get acquainted with the platform so you can hit the ground running on the 20th.

The cohort runs for 34 days and ends on Feb 21st, 2025.

UNIGNORABLE is designed for serious entrepreneurs who want to build a personal brand.

To get the most out of the program, all participants should have base-level marketing knowledge and experience. If you have zero marketing experience, this program isn’t right for you yet. Come back when you’ve got a little marketing knowledge under your belt.

The next cohort starts on January 20th, 2024. We'll send invites to the community on January 17th so you can hit the ground running on the 20th.

It includes short lessons spread over 34 days and the cohort ends. Each video lesson is ~12 minutes long, and you’ll complete exercises and mini-challenges to put what you learned into practice. All in, expect to invest up to 45 minutes daily, Monday through Friday.

There are weekly live sessions on Tuesdays and Wednesdays at 9 am PT / 12 pm ET. All webinar events are recorded, so you can watch the replay if you miss one.

We’ll also host optional live co-writing sessions once per week. You can attend a session at 9am ET or 9am PT. Offering 2 different times ensures everyone has a chance to attend regardless of timezone.

VIPs have additional calls, including small group masterminds and 1:1 calls with Katelyn and Neal.

You bet! If at any time during the first week you realize UNIGNORABLE isn’t right for you, we’ll give you a full refund – no questions asked.

There will be 2 tiers depending on the level of support you're looking for:

• Core plan: TBD
• VIP plan: TBD

All students will have:

1. Lifetime access to course content.
2. Access to community forum.
3. Weekly co-working sessions.
4. Small-group engagement squads.

VIPs get more direct access to Katelyn and Neal with mastermind calls, 1:1 calls, and profile reviews.

So have we. And that’s a big reason we felt compelled to create Un-ignorable. 

Most courses are long self-serve video lessons.

Some guru shows you the exact tactics, templates and “formulas” they’ve used. Actionable – sure. The problem? It leads to thousands of copycats. People using the exact same tactics, quickly making them ineffective for everyone. Worse, these courses don’t teach you WHY those methods work. Without a deep understanding of the WHY, you’re completely trapped. Totally dependent on the next big “hack” to get any results.

UNIGNORABLE is different. It’s a cohort-based challenge designed to help you level up. You’ll learn what to do, how to do it, and—most importantly—why it works. 

You’ll have questions along the way. You’ll want feedback from your peers and from your instructors. And you’ll want to feel confident you’re doing it right. That’s exactly what you get.

The best part? A little friendly competition will push you to overcome past stumbling blocks while making a bunch of new friends along the way.

No. This challenge will help you to figure out what you’re uniquely great at and how to leverage your One-ness to build a tribe of followers and future buyers.

When you get this part right, magical things can happen. Case in point:

UNIGNORABLE is not a good fit for people who want to grow a company account (e.g., your company's branded Twitter or YouTube account or corporate profile page on LinkedIn). 

People relate to people. This is why the principles and tactics we teach in the course are specifically designed to help you build a following underneath your personal brand (whether you currently have one or not), not your company's brand (or the one you work for). 

However, the goal of your personal brand is to help your company get more customers. You become the relatable person they trust behind the brand.

The best companies these days encourage their entire team to build up their personal brands. It helps them and the company.

If you're still not sure if Un-ignorable is right for you, email us at: help@demandcurve.com

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We offer two UNIGNORABLE tiers, depending on individual factors such as budget and learning style.

Here's the TL;DR of each tier: 

• Core: You learn best with others. In this tier, you get direct access to the instructors via the community and Q&A sessions. You’ll also tap the full power of the community. You’ll be placed into a “squad” of ~20 fellow participants. Your squad will hold you accountable, provide feedback, and be your thought partners. They’ll also be your earliest fans when you start publishing content. Core members also get access to live “fast feedback” sessions where you’ll break out into small groups to push through barriers, exchange learnings, and brainstorm new tactics and content ideas. There will also be recurring co-writing sessions to stay accountable and improve copywriting‍
• VIP: This is the whole shebang. If you absolutely must make audience-building work, this is the tier for you. You get everything from the Core plan PLUS direct, 1:1 instructor support. This includes two 30-minute coaching calls with Katelyn and Neal, an audit of your social media profile, access to a live, small-group coaching session, and a dedicated VIP chat where Katelyn and Neal will respond to questions asynchronously.

Note due to constraints on Katelyn and Neal's time, we can only do max 10 VIP spots. We cannot squeeze anybody else in ;)